Every now and then there are jumps in the industry that change everything. This is the case of American Colors, Qroma´s most important brand, has taken a step forward by changing the shape of their packaging, therefore fixing a decade-long problem.
AC lacked an identifying symbol. We decided to redesign one that englobes a concept, but we also made it complement the packaging graphic system. This way they can interact in a more natural way to differentiate the type of painting and at the same time becoming a demo of the colors that the brand offers.
Photography :: Alex Freundt
Post Production :: Carlos Torres
CGI :: Zeppelin
it's not evolution,
it's revolution.