Paisana is one of the most endearing brands in Perú. It was the first brand to bring innovations like having rice that you don’t have to wash or clean. That later on became the standard in the rice category. Unfortunatley with the pass of time, the brand started to lose territory and with that, visibility. We decided to give back the brand the importance it deserved. We redefined the brand completley, assigning a color that would make it stand out and we turn the peasant in a power icon that could be recognized from the distance.