Real Plaza belongs to the Intercrop group, it's the largest chain of shopping centers in Perú. They were born on 2005 in Chiclayo and it has grown over the years, expanding for all of the country.
It was created with the objective that the families could have access to the best brands and also entertain themselves, it has contributed to the development of cities bringing modernity and new forms of consumption.
The project consisted of modernizing the brand in all aspects, we defined a purpose for the brand that could inspired every worker and also could be used in all o the things that the brand wanted to transmit.
We revitalized their characteristic color, we choose a new typography font and designed a new icon that represents the spirit of the brand.