AlaCena

Now even more delicious.

Client

AlaCena

Year

2025

What we did

Typefaces

  • Buenos Aires
  • Sprig
  • AlaFuente by YaniGuille & Co

The redesign of AlaCena set out to honour its essence while creating a rich visual universe to elevate the brand. This project highlights AlaCena’s authenticity and its deep-rooted commitment to flavour.

For True
Sauce Lovers

We preserved the calligraphic spirit of AlaCena’s original logo, reimagining it into a modern and distinctive design that evokes the creamy, smooth textures of its sauces.
AlaCena’s historic flag now proudly crowns its dishes, symbolising the brand’s endless potential to inspire new flavours and culinary experiences.
We refreshed the packaging with appetite appeal in mind—heroing key ingredients up front and designing layouts that spark desire from the very first glance.
We developed a cohesive visual and verbal system that reinforces AlaCena’s presence across retail spaces and all communication channels.
This new identity celebrates its Peruvian roots while resonating with today’s audiences.