Acusaj

Where acupuncture meets massage.

Year

2024

What we did

Brand Identity
Motion
Web

Typefaces

Outfit
Prizma

Credits

Photography: Alba Lajarín

Acusaj's rebranding focuses on seamlessly blending expertise in massage and acupuncture, positioning it as a sanctuary of holistic well-being. Guided by Stephanie Casler’s global experience, the new identity embraces harmony, balance, and mindful healing.

The selected visual territories were key in defining the direction of the new identity: a contemporary brand that avoids an overly corporate look, instead focusing on a deep connection with the body and its traditional roots.

Newton's law ????

Our concept for the visual identity is inspired by Newton’s third law: "For every action, there is an equal and opposite reaction." In this case, hands applying pressure on bodies to reshape and relax them.