BBQ Clandestina

The Secret Feast Society.

Client

Weber

Year

2024

What we did

Typefaces

Central Avenue Pro
Stampa
Hackney

Credits

Josep Missé
Jaume Missé
Alex Castany
Recicleitor
Perucchi
Cobs & Tops
Cor Eixample
Juan Alpuente
Destil·leries del Maresme Brands

Clandestine events in terraces and secret alleyways with foodies and influencers, tasting everything from Berliners to Kobe Wagyu, sourced directly from Hyogo, Japan, and cooked over an open flame.

The symbol created for BBQ Clandestina aims to capture the essence of secrecy, drawing inspiration from the Prohibition era. It’s a bold, rebellious brand, yet highly exclusive. Taking cues from the verticality of the grill and the image of a slightly open door, we gave the "B" a unique personality, adding a touch of mystery.

You’re not
invited.

BBQ Clandestina is a rebellious brand that hosts secret events every few months, bringing together foodies and influencers in hidden locations, accessible only by invitation. With a defiant yet exclusive spirit, it offers unique and wild barbecues, always in great company and wrapped in mystery.

At Weber Store Barcelona, they left behind the usual approach and opted for a more disruptive communication strategy to reach more people and explore new audiences. With influencers and barbecues as the main focus, they broke away from traditional advertising and dared to take it a step further.