Mr. Sushi

The Democratization of Sushi.

Client

Mr. Sushi

Year

2024

What we did

Typefaces

Custom
Silverspoon

Credits

Chief Creative Officer: Alfonso Fernández
Art Director: Ambar Yuen
Photography: Alex Freundt
Architecture: Paez Arquitectos

Mr. Sushi was the first brand to democratize sushi consumption in Peru in the 1990s. This set a trend that many brands followed over the years.

mmmaki mmmaniac!

As part of the process, we designed a modern and strong typeface to give the brand a distinct personality, ensuring high visibility from a distance.

Additionally, we created a character by merging a cat with a maki, which we named Neki, to accompany the brand in all its expressions. In this way, we not only refreshed the brand but also contributed to expanding its use with charisma and stature.

Mr. Sushi

Team

"The results were excellent, impacting the entire team, from our cooks to our managers. After not only created work that resonated with our clients and consumers but also transformed our essence, bringing internal structure and organization."