After
Lima
Barcelona
Español

Nastizol

Ciao! Cold Symptoms.

Client

Bagó

Year

2022

What we did

Typefaces

  • Bespoke font
  • Poppins
  • Clarendon

Credits

  • Chief Creative Officer: Alfonso Fernández
  • Art Director: Male Martínez
  • Photography: Carlos Rojas, Alex Freundt
  • Editing: Carlos Torres

Laboratorios Bagó, based in Argentina, has been present in Peru for almost 30 years, and one of its most important brands is Nastizol.

The Return
of an Icon

Over the years, Nastizol has been a key reference in treating flu symptoms. However, as time passed, the brand became outdated and lost visibility at points of sale.
When taking on this project, one of our main goals was to restore the prominence Nastizol had for so many years. During our brand analysis, we discovered an element that had once been used but had gradually faded into oblivion.
We decided to bring it back and turn it into the iconic symbol of the packaging, embracing everything it represents. This approach allowed us to organize the existing product range and pave the way for future presentations.
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