Andea PET

Water from the navel of the world.

Andea diversified its portfolio with new PET formats for the modern retail channel. This time, we gave the brand a fresher, more vibrant personality to help it stand apart from the rest of the category at the point of sale.

Keeping the modern spirit Andea was born with, we reinterpreted the linear patterns of Andean terraces and introduced colours inspired by Andean textiles, creating a powerful contrast between the brand and the background. And, as we often do at After Brand Consultants, we used the back of the bottle to make one of the water’s key benefits impossible to miss: its 8.2 pH.