Fuego

To achieve this, Christian had to prepare years earlier by traveling to Texas to refine his knowledge in smoking. He visited the best BBQ spots and took specialized courses in cuts and livestock at A&M University, continuing his learning journey through Mexico, Spain, and Japan.

We designed a sophisticated yet modern identity for Christian, referencing fire through the letter "E" and the vertical representation of the name, inspired by the Japanese meat-cooking technique known as kamado.