Baronesa

Afternoon Debauchery for the Well-Bred and Badly-Behaved.

Client

Baronesa

Year

2024

What we did

Typefaces

Rom
Rogshire
Marcovaldo
Harbour
Recoleta
Courier New
Outfit

Credits

Marina Lora
Joaquin Prior

La Baronesa was born at home, but within months, it had already outgrown it. With this rebranding, it now wants Madrid to feel small, ready to explore the world.

A brand born from the need to feel alive during the pandemic is now rethinking its identity to compete with other players in an ever-growing industry.

Baronial figures

Average number of people per afternoon gathering

Direct competitors

Cities

In a sector that continues to expand among millennials, La Baronesa lacked a truly recognizable identity. We started with a market study to create a Brand Platform that would allow us to crown the new Baronesa.