Inca Kola, a brand loved by all Peruvians, developed a strategy called master brand. Their main purpose was to homologate the designs of their two products under one presentation. Being such a big brand, the main challenge we had, was to be able to improve the design without changing the main elements that people recognize. In order to align both presentations, we did some corrections in the brand construction. One important aspect was to give more relevance to the iconic grid patterns and transform them in the graphic system of the brand.
Photography :: Alex Freundt
Post Production :: Charlie Moon, Christian Vargas