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Barcelona
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Adidas

Girl power.
Ultra boost X.

Client

Adidas

Year

2017

What we did

Credits

  • Fotografía: Wenz Hoppus, Carlos Rojas, Alex Freundt
  • Retoque: Christian Vargas

Adidas, the world's most important sports brand, entrusted us with designing packaging that would reflect how special the most important launch of the year was.

Design
with feminine
identity

Ultra Boost X are the new Adidas sneakers, specially designed for the female foot, which is where the name comes from, based on the chromosome. That's why we decided to leverage the power of the letter X as the main element to shape the packaging and hold the shoes.
We leveraged the shape to design infographics that explain the benefits of the model, and used magnets on the ends so that the joints could easily stick and unstick, ensuring the packaging wouldn't suffer when removing the product from the inside.
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