After
Lima
Barcelona
Español

Baronesa

Afternoon Debauchery for the Well-Bred and Badly-Behaved.

Client

Baronesa

Year

2024

What we did

Typefaces

  • Rom
  • Rogshire
  • Marcovaldo
  • Harbour
  • Recoleta
  • Courier New
  • Outfit

Credits

  • Marina Lora
  • Joaquin Prior

La Baronesa was born at home, but within months, it had already outgrown it. With this rebranding, it now wants Madrid to feel small, ready to explore the world.

A brand born from the need to feel alive during the pandemic is now rethinking its identity to compete with other players in an ever-growing industry.

Baronial figures

Average number of people per afternoon gathering

0

Direct competitors

0

Cities

0
In a sector that continues to expand among millennials, La Baronesa lacked a truly recognizable identity. We started with a market study to create a Brand Platform that would allow us to crown the new Baronesa.

Home
was never
big enough

Lola Flores, Jennifer Coolidge, Madonna, Medias Puri, Tita Cervera—each a Baronesa in her own way—helped us shape the legend of La Baronesa.

Marina Lora

Baronesa & Founder

"Home was too small, and so was the brand. So, except for the name and the noble titles, we decided to reinvent La Baronesa entirely."

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Brand Identity

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